The What, When, and Why of Social Media: A Simple Guide to Timing Your Strategy”

When navigating social media, it’s important to have a clear strategy and to understand what actions to take, when to take them, and why they’re essential. Let’s explore the key ‘whens’ of your social media journey and shed light on the ‘whys’ behind each.

The DIY Phase

In the early stages, many small businesses manage their own social media. This approach is practical when funds are limited and you’re still learning about your audience and developing your brand voice.


Taking the reins of your own social media gives you direct insight into your audience. You can learn firsthand what they like, dislike, and expect from your brand, invaluable information that can shape your brand’s growth.

Bringing in an Agency

As your brand expands, so will your social media needs. When social media management becomes too time-consuming or demanding, it might be time to bring in a professional agency.


Agencies are experts in social media, and they can elevate your strategy, allowing your brand to shine while freeing up your time to focus on other areas of your business.

Launching Ads

When you have a solid understanding of your audience and your brand message is clear, running ads can be beneficial. Ads are perfect for promoting a new product, driving more traffic to your website, or enhancing your brand’s visibility.


Social media platforms offer targeted advertising that reaches the right audience. When executed effectively, ads can boost engagement, increase sales, and improve your brand’s visibility. To be successful, ads require a clear goal and well-defined audience.

Partnering with an Influencer

When your brand has a stable social media presence, and you’re looking to reach a larger or younger audience, consider partnering with an influencer. This strategy is especially useful when launching a new product, targeting a new market, or aiming to build trust.


Influencers have a loyal and trusting audience. By partnering with them, your brand gains credibility, your brand image can be improved, and you can reach potential customers that might otherwise be hard to engage with. Be sure that the influencer’s values and audience align well with your brand.

Each ‘when’ in your social media journey signifies a shift in strategy to meet your brand’s changing needs. These aren’t sequential steps, but tools you can use, mix, or skip depending on your unique situation. Success in social media comes down to adaptability, authenticity, and readiness to change when needed. At Flock Consulting, we’re here to help guide you through these ‘whens’ and ‘whys’, simplifying your path to social media success.

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