Designer working in a dual-monitor creative studio

Design that works
in the real world

My work spans brand identity, publication design, WordPress, and AI evaluation. Different formats, but the same focus: making complex information clear and useful.

Selected identity work.

John Krol for Mayor
Amy Keach Consulting full logo
Amy Keach Consulting icon
Accurate Alert logo
Dean Maser logo
Happy Valley Skate logo
Jenna Reid Psychic Medium logo
Pitchmasters logo
Stone Soup Cafe logo

AI EVALUATION

Good AI still needs good judgment.

I review AI responses for accuracy, instruction-following, visual quality, and consistency, then explain the decision in terms another reviewer can apply.

VIEW AI EVALUATION WORK
01 / RESPONSE EVALUATION

Which response is better—and why?

Compare each response against the prompt, identify the meaningful differences, and explain the stronger choice.

02 / TEXT + IMAGE REVIEW

Does it actually follow the prompt?

Check accuracy, composition, typography, visual quality, realism, and instruction-following.

03 / REVIEWER CONSISTENCY

Would another reviewer reach the same conclusion?

Turn gray areas and recurring problems into standards other reviewers can apply consistently.