Design that works
in the real world
Brand identity.
Print and publication.
WordPress and digital.
Clear thinking, careful craft, and digital work built to last.
I’m Nicole Desjardins. I build identities, publications, and WordPress experiences for organizations that need their ideas to be understood—not merely noticed.
AI TRAINING & EVALUATION
Good AI still needs good judgment.
I compare AI responses, identify what succeeds or fails, and explain the decision so another reviewer can apply it.
SEE AI TRAINING & EVALUATIONWhich response is better—and why?
Compare the evidence and explain why one response is stronger.
Does it actually follow the prompt?
Check accuracy, visual quality, clarity, and instruction-following.
Would another reviewer agree?
Turn edge cases into clear standards another reviewer can apply.
ABOUT THE PRACTICE
Design experience shaped by technology
I’m Nicole Desjardins, a designer who works across brand identity, publication, WordPress, and AI evaluation. The formats have changed considerably over the years; the fundamentals have not. I still care about typography, hierarchy, clarity, consistency, and whether the finished work actually solves the problem it was meant to solve.
Selected brands and identities
