Expert digital design meets practical AI.
I combine years of digital design experience with hands-on work in generative AI, model training, evaluation, and content systems—bringing creative judgment and practical execution together in one place.
A portfolio built across disciplines—not trapped inside one.
The work spans digital products, publishing, brand systems, websites, campaigns, and AI-enabled experiences. The common thread is judgment: making complicated things clearer, more useful, and more memorable.
Current focus: digital experiences where design, technology, content, and AI genuinely need one another.
The Longevity Project
Assessment UX, scoring logic, member dashboard, brand system, launch planning, and conversion strategy built as one connected experience.
The Fairy Slippers
Illustrated publishing work built around visual storytelling, production, and the finished object.
ION Lighting
Technical brand and sales collateral made clearer, sharper, and easier to buy.
Identity work should give the rest of the work somewhere to belong.
From marks and typography to color systems and rollout, I like brand work that creates a usable visual language—not a logo that sits by itself.
Identity, color, typography, visual system
Web, print, campaigns, presentation and sales
Strategy, design, technology, and AI—connected.
The work changes by project. The approach stays grounded in clear goals, strong creative judgment, and practical implementation.
Strategy + Positioning
Audience, message, structure, hierarchy, and direction before execution starts.
Design + Content
Web, visual systems, campaigns, publishing, and digital experiences with editorial discipline.
Technology + AI
WordPress implementation, generative workflows, model evaluation, content systems, and practical automation.
I care about what the model produces—not just what the tool promises.
My AI work is hands-on: generative workflows, model training and evaluation, multimodal QA, prompt development, and human-in-the-loop quality judgment. I bring a designer’s eye to systems that increasingly need taste as much as technical fluency.
Thinking about design, AI, and what actually works.
Why polished isn’t the same as persuasive.
Good-looking work only matters when hierarchy, message, and action are doing their jobs.
What human judgment still catches.
Where taste, context, and multimodal evaluation separate plausible output from actually good work.
Build the system, not just the page.
The best sites make content, conversion, maintenance, and future growth easier—not harder.
Bring me the complicated thing.
If the challenge lives somewhere between strategy, design, digital execution, and AI, that is exactly the kind of work I like.